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Coup Street at Agenda

Agenda EmergeThis past week, we went to go check out the Agenda trade show in Long Beach. The only way to get access to it, is either with a press pass, being a buyer, or if you got hoked up with tickets somehow. But this year they had the first “Agenda Emerge,” that was a panel/seminar featuring 4 CEO’s of the top street wear brands out there, Jeff Staple, Johnny Cupcakes, Bobby Hundreds, and Marc Ecko. So if you purchased a ticket to Emerge, you’d gain access to see the trade show. I really wanted to see where the level of competition was, and how high the bar is on what is considered the leading brand. As I walked the floor, I saw a lot of very clean stuff. But to be honest, design wise, I wasn’t too impressed. I wasn’t awe struck, and thinking to myself, wow this is way above my level. I thought to myself, “Damn I can’t wait till we get to this level, because we’re about to kill shit!” Perhaps those are delusions of grandeur, but at least I’m inspired, and ready to prove it. Some of the clothing was WAY over the top. All that swag nonsense, but even more ridiculous, like on some ADHD type of swag. To be honest though, I can’t really say what the top brands were up to, because I wasn’t even allowed into the booth because at that level you had to have an appointment, and be a buyer to see their clothing. But from what I could see, I think 10 DEEP is the most creative and unique so far. I used to like ROOK, but I wasn’t really feeling where they’re going with the brand this season. All in all, walking the trade show floor, was a great experience. All I have to do now is put my money where my mouth is.

As far as Agenda Emerge, that is what really made me leave inspired and really want to take things to the next level. Hearing words of wisdom from those four guys was priceless. I really liked what Jeff Staple said, and Johnny Cupcakes. Ironically, Coup Street and Staple both share a similar love for the pigeon and both of our logos are a pigeon, but they are both for different reasons. One of the best and most important things I took from it was, ya right I’m not gonna tell you. I paid good money to hear that shit. Go buy a ticket next time. Hahaha!

Stay Hungry

Coup Street

Agenda Emerge Johnny Cupcakes

Posted on by Jared in IN THE MIX, News

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